storytelling – stories about identity, culture and meaning

“It is not the will that drives our actions but the imagination.“

émile coué

 

 

22quadrat offers ideas for the development of brands and corporate culture. by creating a profound sense of life, we make a significant contribution to supporting the sustainable identification of employees and customers with the company.

„we share values“

 

through narratives we create impulses for the development and sharpening of the brand and corporate culture. accessible stories provide the basis for a profound sense of the brand.

 

the company shares its values with the narrative and makes its own meaning visible from a larger distance. this allows third parties - potential employees and partners - an easier access to the brand and facilitates new collaborations, product approaches and sales markets.

example project 01 "approach",

client: philipp hafner.

"The art of visualizing it."

“It is not the will that drives our actions but the imagination.“

émile coué

 

 

22quadrat offers ideas for the development of brands and corporate culture. by creating a profound sense of life, we make a significant contribution to supporting the sustainable identification of employees and customers with the company.

example project 02 "poetry of shadows",

client: alteme licht ag.

alteme licht ag develops high quality lamps (oder luminaires) from a special understanding of the quality of light. light needs shadow to be able to develop its full quality - due to it nature light can never shine in bright rooms.

 

after intensive discussions and an analysis of the location of the company, a sculptural translation of the surroundings was prepared in order to present the brand and its narrative in the light + building trade fair. this translation also serves beyond the trade fair for the brand communication.

 

 

 

the mood-giving images come from a small forest behind the company building. they were then translated with the means of the lamp manufacturer: a stele forest of anodised aluminum surrounds the stand, inside the light breaks on the painted surfaces, similar to the sunlight on the crumbling surfaces of the forest brook.

 

out of this approach emerged a brand world that encouraged people to pause and exchange ideas - in the midst of everyday exhibition madness.

 

beyond the fair, the concept served to convey others an attitude to light, shadow, poetry and space. in this way, natural conversations could arise between the company and the customer instead of dry and impersonal sales dialogues.

 

here is the detailed project.

example project 03 „beyond skin“

client: betonwerke rieder

the recapture of the poetry of the concrete: through the metaphor a picture emerged, which enabled the further development of the product from the homogeneous lifeless surface to the lively cloudiness of concrete.

by perfecting their production processes, the cement and fiber cement producer Rieder has radically reduced their own production waste over the years. the result was a more sensible economic efficiency – and a material surface, which appearance became so homogeneous through the optimization processes that the spirit of the stone, its raw, archaic appearance, got completely lost.

 

 

the reflection and realisation of these developments by Rieder led to the right and important process. after years of technical and economical optimizations, Rieder returned to their cultural roots with the same creativity. the aim was to simplify the readability and applicability of the corporate culture, to create playful and natural approaches to it and to uncover the archaic moment of stone in concrete.

 

 

22quadrat developed a metaphor that enables the company rieder to provide employees, customers and partners with an intuitive access to the passion of rieder. it should act as a source of inspiration. triggering creative processes among all those involved. it is designed to enable people to think outside the box, being aware of the roots as well as the evolutionary development of the company.

 

in addition, the concept has the potential to sharpen the entrepreneurial profile and derive the resulting opportunities, such as new product approaches or cooperations. the reflection of the existing corporate culture of rieder was at the forefront of the work - taking into account the day-to-day processes.

 

 

here is the detailed project.