philipp hafner / "approach" / concept, spatial graphics and orientation system
"a precise idea is good for approaching reality; precision in reality is good for approaching the idea."
dr. hans peter rings [german philosopher]
concept-development "approach" to convey the corporate identity. based on the concept, spatial graphics and an accompanying orientation system were designed – a fractal journey through the corporate culture of philipp hafner.
philipp hafner stands for highest precision in production measurement technology. 22quadrat discovered the cultural principles of the company to be a never-ending journey into the smallest measurable entities. the working methods are subject to permanent reflection and optimisation by continuous analysis and constant specialisation.
only a small fracture of the surrounding fantastic world touches our souls, resonates in us and and carries the sound of the world into our hearts. but for the greater part we're are left dispassionate by it.
where our senses are limited and encounter insurmountable barriers, technical solutions are at hand – philipp hafner helps to shift these barriers and to make a step into the great unknown that lies beyond. new worlds of the micro- and macrocosm are revealed, new dimensions are unfolding to take us on an adventurous journey. complementing and enhancing our innate senses by a symbiosis of the human spirit and technical tools.
the spatial graphics reflect the things only visible with the help of philipp hafner's production measurement technology – minimal deviations of smallest units, in micrometre range.
the original drawings – based on a 0.05 millimetre line width – were applied to the walls, enlarged by the factor 20.
the natural unevenness of ink on paper was preserved and can be seen in all it's fragility on the walls. the spaces between the parallel lines show never repeating changes – between extreme compression to large free spaces.
the high standard during the application of the very sophisticated graphics, illustrates the companies desire for precision.
philipp hafner gmbh / "approach" / concept, spatial graphics and orientation system / stuttgart – fellbach / 2015 / cooperation with gernot schulz : architektur, cologne & gellink & schwämmlein architekten, stuttgart
photos: 9sekunden / film + sound: 9sekunden
awards: red dot communication design award 2016 / iconic award 2016