walter knoll / "random signs II" / concept and exhibition design
"we have forgotten how to let our eyes rest on something. that's why we recognise so little."
development of a visual language to communicate the corporate culture of walter knoll. the aim was to create an invitation to the world of walter knoll, regardless of cultural origin, educational background, language and age.
thematically "random signs" include everything from east asian calligraphy to the intuitive and uncontrolled daubing of young children. the splotches or marks alternate between planned design and pure coincidence. this fluctuation creates tension.
the striking formations symbolise dynamics and spontaneity. additionally they evoke connotations of silhouette-like landscapes, flowing shapes and abstract figures. the open-minded observer will find complex fantasy worlds. the colour fields can enable creativity, they act as a catalyst for the subconscious.
the colour composition was chosen to transfer the lightness of the coming spring to the exhibition booth. the fair in milan takes places every year in april.