walter knoll / "random signs II" / concept and exhibition design

german design award reddot design award

"we have forgotten how to let our eyes rest on something. that's why we recognise so little."

 

jean giono

[french writer]

walter knoll ag & co. kg concept and exhibition design salone internazionale del mobile milan italy 2011

development of a visual language to communicate the corporate culture of walter knoll. the aim was to create an invitation to the world of walter knoll, regardless of cultural origin, educational background, language and age.

 

thematically "random signs" include everything from east asian calligraphy to the intuitive and uncontrolled daubing of young children. the splotches or marks alternate between planned design and pure coincidence. this fluctuation creates tension.

 

the striking formations symbolise dynamics and spontaneity. additionally they evoke connotations of silhouette-like landscapes, flowing shapes and abstract figures. the open-minded observer will find complex fantasy worlds. the colour fields can enable creativity, they act as a catalyst for the subconscious.

 

the colour composition was chosen to transfer the lightness of the coming spring to the exhibition booth. the fair in milan takes places every year in april.

corporate culture of walter knoll
random signs symbolise dynamics and spontaneity
lowing shapes and abstract figures
walter knoll the colour fields can enable creativity
the observer will find complex fantasy worlds
the colour composition was chosen to transfer the lightness of the coming spring to the exhibition booth
colorfields exhibition design walter knoll salone internazionale del mobile milan italy 2011

walter knoll ag & co. kg / concept and exhibition design / salone internazionale del mobile / milan / italy / 2011 

www.walterknoll.de

photographs: 22quadrat

 

 

awards: red dot design award winner 2011 / german design award 2013 nominee