union investment / "adaption II" / spatial graphics

winner of red dot communication design award 2016

"this city, indelible from the memory, is like a frame or grid, in whose sections everyone can file what they want to remember."

 

italo calvino [invisible cities]

60.000 graphical elements get manually transferred to walls

based on the concept "adaption" spatial graphics were designed. the 60.000 graphical elements were then manually transferred to walls - glossy white reliefs on matt white surfaces.

 

a tangible adaptive system, seemingly well-known by everyone, is visible in all 19 meetings points of the building: the city of frankfurt. 19 dreams, concepts, sketches, illusions of the city are spread out in all meeting points. they shimmer like gentle ideas, manifesting as white reliefs on a white background.

 

always evading a concrete impression, they appear fleetingly in the twilight between light and shadow. only to reveal constantly changing details of the entirety, a perpetual synergy of time, perspective and movement. 

spatial graphic designed as glossy white relief on matt white surface
the city of frankfurt is visible in all meetings points of the building
the spatial grafik shimmers out of silence, manifesting as white reliefs on a white background
spatial grafik mapping shows frankfurt am main union investment
always evading a concrete impression, the spacial grafik appears fleetingly in the twilight between light and shadow

union investment / "adaption II" / spatial graphics / frankfurt a.m. / 2014 – 2015 /

cooperation with eurocres consulting, berlin & gerkenmedia, osnabrück

photographs: 22quadrat, mario gerken

film / sound: 22quadrat 

 

 

awards: red dot communication design award 2016