union investment / "adaption I" / orientation and signage system

winner of red dot communication design award 2016

"consult nature in everything and write it down. whoever believes himself able to remember nature's countless teachings is trapped by a faulty hope. memory is not that tremendous."

 

leonardo da vinci

21 levels of maintor porta in frankfurt am main

conception, design and implementation of a subtle but yet complex orientation system. it consists of almost 3000 signs and extends over 21 levels.

 

 

 

 

frankfurt am main skyline
minimalist signs set in a simple grid
signs in different thicknesses come to topographic circumstances
signs in different thicknesses closeup minimalist neutral

the flexibility of union investment was the basis of the concept and it became the main requirement in creating the signage system: it has to be able to react to every change without losing functionality or artistic quality. periodical rotating department relocations between levels are part of a grown corporate culture and were basic conditions to the signage system, its story and every other level of communication that complements the concept of adaption. a functional as well as intuitive experience of this culture was to be transferred to the rooms of maintor porta. 

the signage system reacts modular to the flexibility of union investment

as a neutral and formally simplistic example of adaption the signage system serves on two levels of communication. in the form of squares and rectangles, it stretches throughout the building like an organism. it sits on the walls, appears out of nowhere, builds itself up and disappears again into the empty walls. it informs; on the one hand due to its characteristics of wayfinding and signage. 24 individual main information panels are guiding through the building vertically. individual secondary information panels are guiding horizontally through each floor. on the other hand it allows an intuitive insight to the values and believes of union investment.

 

all formal placements are derived from local and functional requirements – appearing in one way today and effortlessly adapting to different conditions and needs tomorrow. they stay flexible - just like union investment.

 

for the from level to level changing topographic circumstances, the signs come in seven different thicknesses. the largest sign exists only once on every level – being highlighted it displays the contents and departments of the floor.

 

the employed font is frutiger. developed by adrian frutiger in 1974, it is now union investment's characteristic font. in it’s condensed-cut the individual letters combine to a clear unity that can be easily deciphered both from distance and in motion.

signage system maintor porta union investment
seven different thicknesses form the base of the from level to level changing topographic circumstances
all formal placements are derived from local and functional requirements
the signage system informs due to its characteristics of wayfinding and signage vertically through 24 individual main information panels
the font from adrian frutiger is now union investment's characteristic font, in it’s condensed-cut the individual letters combine to a clear unity
the largest sign exists only once on every level, being highlighted it displays the contents and departments of the floor
the signage system allows an intuitive insight to the values and believes of union investment
individual secondary information panels are guiding horizontally through each floor
in the form of squares and rectangles, it stretches throughout the building
the frutiger font in it’s condensed-cut can be easily deciphered both from distance and in motion
all formal placements are derived from local and functional requirements
the signage system stretches throughout the building like an organism it sits on the walls, appears out of nowhere, builds itself up and disappears again into the empty walls
minimalist signage system in the staircase of the maintor porta in frankfurt am main
minimalist wayfinding system in white

union investment / "adaption I" / orientation and signage system / frankfurt am main / 2014- 2015 /

cooperation with eurocres consulting, berlin & oschatz visuelle medien, wiesbaden

photographs / film / sound: 22quadrat

 

 

awards: red dot communication design award 2016