armstrong / "festival of colours" / concept, product catalog and exhibition design
development of the communication concept “festival of colours“. design and implementation of the exhibition design are based on the communication concept.
humans are accompanied by colours, from the toddler to the geriatric, regardless of the cultural background — in every day of our lives. colours differ significantly in their appearance. but they are connected by an archaic moment. everyone understands colours and their abstract/practical use. they are generally intelligible and especially in the age of globalisation and world markets.
this was a rather forward and sustainable approach for an international operating company like armstrong. colours are seen and known by everyone. every human interprets in their own way what they have seen. this fact offers considerable freedom. die direct way seemed to be the easiest in the frame of the exhibition design.
colour symbolises dynamics, expressivity, strength. colour also means emotion and renewal. some of it might only be experienced at a second glance. life is extremely versatile and fans out into countless visual folds.
armstrong dlw gmbh / leporello "colorette – festival of colours" [linoleum-collection 2012] / accompanying intervention exhibition design / domotex 2012 / hannover / 2012